Interim Management - eCommerce Consulting - Workshops
Sven Müller Digital Consulting
Phone +49 (0) 151 68125394
About Me –
My Background
For over 10 years, I have led eCommerce and digital teams across international markets—at the intersection of growth, brand, and operational execution. I have built and led cross-functional hybrid/remote teams, delivered growth strategies across Europe and EMEA, and served as a trusted sparring partner to senior leadership—driving measurable results.
My expertise spans DTC and B2B, performance marketing, digital platforms, and end-to-end customer experience, with a clear focus on sustainable, customer-centric growth.
Selected achievements
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Pan-European eCommerce transformation at Shoes For Crews: nearly +40% YoY DTC revenue growth, with triple-digit growth on Amazon.
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Built and led distributed eCommerce teams of up to 16 FTE across 20+ countries.
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Full P&L ownership, including high seven-figure digital marketing budgets.
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3M EMEA: Commercialized 21 multilingual B2B online stores across 15+ markets—resulting in 10-digit revenue within three years.
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Developed and executed cross-border eCommerce expansion strategies for SMEs as well as Fortune 500 companies.
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Designed and rolled out training concepts for internal and external audiences, delivering sessions with up to 400 participants.
Previous Roles
2022-2025
Director eCommerce
Shoes For Crews Europe
As Director eCommerce at Shoes For Crews Europe, I owned the European eCommerce and digital marketing agenda—including P&L, a seven-figure marketing budget, and a cross-site team. Within this scope, the DTC business was scaled and the brand repositioned toward a clear DTC/lifestyle direction. The Amazon business (Vendor/Seller) was reorganized—including logistics setups (FBA/FBM)—and delivered significant triple-digit growth; overall, eCommerce achieved strong double-digit growth rates. In addition, Shopify Plus was implemented as the DTC platform for 20+ countries in four languages, including warehouse integrations, and the agency and supplier landscape was optimized.
2018-2022
Marketing Activation & Training Leader Europe, Middle East & Africa
3M
At 3M EMEA, I first led the commercialization of a B2B eCommerce pilot in DACH, which then scaled into the rollout and commercialization of 21 online stores in 18 languages—reaching 10-digit annual revenue in under three years. In parallel, activation and enablement programs were built for internal teams and sales partners, including a scalable training concept that was rolled out and regularly delivered, with up to 400 participants. A helpline/support structure was also established together with Customer Service to capture market questions in a structured way and increase platform adoption sustainably. The result was a robust, internationally scalable setup for adoption, operations, and growth.
2014-2018
eCommerce Leader DACH
3M
As eCommerce Leader DACH at 3M, I owned the regional eCommerce strategy—including customer-facing online stores, performance marketing, and the build-out of a dealer/marketplace concept. In this scope, key dealer and marketplace partnerships were identified and developed, and 3M’s premium retail partners were supported in their digital evolution. This led to the creation of a new cross-functional eCommerce unit, which I built and led to accelerate online revenue growth. In parallel, I ran workshops, planning cycles, and trainings across multiple divisions to align digital goals and execution.
2011-2014
Head of Online Marketing RUNNERS POINT Group (Foot Locker Europe)
At RUNNERS POINT, I first owned the operational and strategic steering of key performance channels and later, as Head of Online Marketing, built and led an in-house team from 3 to 9 people. I was responsible for the full online marketing mix, including a high seven-figure annual budget, agency/partner management, and the evolution of reporting and tooling. A further focus was managing and aligning with strategic supplier and brand partners (incl. Nike and adidas) across campaigns and commercial initiatives. By expanding in-house capabilities, we delivered significant cost savings while measurably increasing online marketing revenue; during this period, RUNNERS POINT was acquired by Foot Locker Europe—also in the context of strong eCommerce and digital growth.
Education
2007-2011
International Marketing degree program
Fontys University Of Applied Science
From 2007 to 2011, I completed a B.Sc. in International Marketing Management at Fontys University of Applied Sciences in the Netherlands, complemented by two internships—at the full-service online marketing agency Adisfaction AG (followed by continued work as a student employee during my studies) and at RUNNERS POINT in event marketing. In 2010, I additionally attended a Summer School at Sungkyunkwan University in Seoul, South Korea (Business & Management).
"Sven was a true partner in our digital transformation: he listens, analyzes, structures, and prioritizes.
As the link between 3M and our agencies, he quickly created clarity.
In workshops, he brought IT, marketing, and senior leadership on the same page—and reliably drove delivery of the agreed goals."