1. Privacy at a glance

Protecting your personal data is important to me. I process personal data confidentially and in accordance with applicable data protection laws, in particular the General Data Protection Regulation (GDPR), and this Privacy Policy.

This Privacy Policy explains what data is processed when you use this website, for what purposes, and what rights you have.

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2. Controller

The controller responsible for data processing on this website is:

Sven Müller
Sven Müller Digital Consulting
Schwalbenweg 4
47475 Kamp-Lintfort
Germany
Email: sm@svenmueller-digitalconsulting.com

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3. Hosting & access data (server log files)

This website is hosted on Wix. When you access the website, technical information is automatically processed (server log files), in particular:

• IP address

• date and time of access

• browser type and version

• operating system

• referrer URL

• accessed pages/files

Purpose: delivery of the website, IT security, and prevention of misuse.
Legal basis: Art. 6(1)(f) GDPR (legitimate interests).

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4. Cookies & consent management

This website uses cookies and similar technologies. Some cookies are essential for the operation and security of the website. Non-essential cookies (e.g., for analytics) are used only if you give consent.

When you visit this website for the first time, you will be asked for consent via a cookie banner. You can withdraw or change your consent at any time via the cookie settings.

Legal basis:

• essential cookies: Art. 6(1)(f) GDPR (legitimate interests) and/or applicable cookie rules (e.g., §25(2) TTDSG)

• non-essential cookies (analytics): Art. 6(1)(a) GDPR (consent) and/or applicable cookie rules (e.g., §25(1) TTDSG)

Consent management: Consent is managed via the cookie banner and cookie settings provided by Wix (“Advanced Cookie Settings”). A detailed cookie list (including purpose and storage duration) is available in the cookie settings.

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5. Contact

If you contact me (e.g., via email, phone, or a contact form), I process the information you provide to respond to your request.

Data processed (depending on your request): name, email address, phone number (optional), message content.
Purpose: communication and handling your request, including pre-contractual measures.
Legal basis: Art. 6(1)(b) GDPR (pre-contractual measures / contract) and/or Art. 6(1)(f) GDPR (legitimate interests in responding to inquiries).
Retention: inquiry data is stored only as long as necessary to process your request and to comply with legal retention obligations.

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6. Appointment scheduling (Wix Bookings)

If you book an appointment via Wix Bookings, I process the data required to schedule and manage the appointment.

Data processed (typically): name, email address, appointment details (date/time/service), optional phone number and notes.
Purpose: appointment scheduling, communication, and administration.
Legal basis: Art. 6(1)(b) GDPR (pre-contractual measures / contract).

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7. Web analytics (Google Analytics)

If you give consent via the cookie banner, this website uses Google Analytics to analyse website usage and improve content and user experience.

Data that may be processed includes:

• usage data (e.g., page views, interactions, session duration)

• device and browser information

• referrer/source information

• online identifiers (e.g., cookie IDs)

• approximate location (derived from IP)

Purpose: statistical analysis and improvement of this website.
Legal basis: Art. 6(1)(a) GDPR (consent).

Provider: Google (typically Google Ireland Limited, Ireland).
International transfers: Depending on configuration, data may be transferred to countries outside the EU/EEA (e.g., the USA). Where required, transfers are based on appropriate safeguards (e.g., adequacy decision and/or standard contractual clauses), depending on the setup.

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8. Google Merchant Center

I use Google Merchant Center to manage product/business information in my Google account (e.g., product feeds). This does not necessarily involve the use of cookies on this website.

If additional Google services (e.g., Google tags) are used on this website, they are covered in the relevant sections of this Privacy Policy and — where required — are used only with your consent.

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9. Social media links (LinkedIn)

This website contains links to LinkedIn. If you click a LinkedIn link, you will be redirected to LinkedIn’s platform. LinkedIn processes personal data under its own privacy policy. I have no influence on LinkedIn’s data processing.

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10. Your rights

You have the following rights under the GDPR, subject to the applicable legal requirements:

• access (Art. 15 GDPR)

• rectification (Art. 16 GDPR)

• erasure (Art. 17 GDPR)

• restriction of processing (Art. 18 GDPR)

• data portability (Art. 20 GDPR)

• objection (Art. 21 GDPR)

• withdraw consent at any time (Art. 7(3) GDPR)

• lodge a complaint with a supervisory authority (Art. 77 GDPR)

11. Changes to this Privacy Policy

I may update this Privacy Policy to reflect changes in legal requirements or the functionality of the website. The current version is always available on this website.