Privacy Policy

1. Privacy at a glance

Protecting your personal data is important to me. I process personal data confidentially and in accordance with applicable data protection laws, in particular the General Data Protection Regulation (GDPR), and this Privacy Policy.

This Privacy Policy explains what data is processed when you use this website, for what purposes, and what rights you have.

2. Controller

The controller responsible for data processing on this website is:

Sven Müller
Sven Müller Digital Consulting
Schwalbenweg 4
47475 Kamp-Lintfort
Germany
Email: sm@svenmueller-digitalconsulting.com

3. Hosting & access data (server log files)

This website is hosted on Wix. When you access the website, technical information is automatically processed (server log files), in particular:

IP address
date and time of access
browser type and version
operating system
referrer URL
accessed pages/files

Purpose: delivery of the website, IT security, and prevention of misuse.
Legal basis: Art. 6(1)(f) GDPR (legitimate interests).

4. Cookies & consent management

This website uses cookies and similar technologies. Some cookies are essential for the operation and security of the website. Non-essential cookies (e.g., for analytics) are used only if you give consent.

When you visit this website for the first time, you will be asked for consent via a cookie banner. You can withdraw or change your consent at any time via the cookie settings.

Legal basis:

essential cookies: Art. 6(1)(f) GDPR (legitimate interests) and/or applicable cookie rules (e.g., §25(2) TTDSG)
non-essential cookies (analytics): Art. 6(1)(a) GDPR (consent) and/or applicable cookie rules (e.g., §25(1) TTDSG)

Consent management: Consent is managed via the cookie banner and cookie settings provided by Wix (“Advanced Cookie Settings”). A detailed cookie list (including purpose and storage duration) is available in the cookie settings.

5. Contact

If you contact me (e.g., via email, phone, or a contact form), I process the information you provide to respond to your request.

Data processed (depending on your request): name, email address, phone number (optional), message content.
Purpose: communication and handling your request, including pre-contractual measures.
Legal basis: Art. 6(1)(b) GDPR (pre-contractual measures / contract) and/or Art. 6(1)(f) GDPR (legitimate interests in responding to inquiries).
Retention: inquiry data is stored only as long as necessary to process your request and to comply with legal retention obligations.

6. Appointment scheduling (Wix Bookings)

If you book an appointment via Wix Bookings, I process the data required to schedule and manage the appointment.

Data processed (typically): name, email address, appointment details (date/time/service), optional phone number and notes.
Purpose: appointment scheduling, communication, and administration.
Legal basis: Art. 6(1)(b) GDPR (pre-contractual measures / contract).

7. Web analytics (Google Analytics)

If you give consent via the cookie banner, this website uses Google Analytics to analyse website usage and improve content and user experience.

Data that may be processed includes:

usage data (e.g., page views, interactions, session duration)
device and browser information
referrer/source information
online identifiers (e.g., cookie IDs)
approximate location (derived from IP)

Purpose: statistical analysis and improvement of this website.
Legal basis: Art. 6(1)(a) GDPR (consent).

Provider: Google (typically Google Ireland Limited, Ireland).
International transfers: Depending on configuration, data may be transferred to countries outside the EU/EEA (e.g., the USA). Where required, transfers are based on appropriate safeguards (e.g., adequacy decision and/or standard contractual clauses), depending on the setup.

8. Google Merchant Center

I use Google Merchant Center to manage product/business information in my Google account (e.g., product feeds). This does not necessarily involve the use of cookies on this website.

If additional Google services (e.g., Google tags) are used on this website, they are covered in the relevant sections of this Privacy Policy and — where required — are used only with your consent.

9. Google Ads / Google Tag / Conversion Tracking

I use Google Ads and the Google Tag to promote our services and measure the effectiveness of our advertising campaigns. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

If you access our website via a Google ad, Google may — provided that you have given your consent — store or access cookies or similar technologies on your device. This allows us to determine whether a user performs a specific action on our website after clicking on an ad, such as visiting a contact page or submitting an enquiry. This information helps us evaluate and improve the performance and relevance of our advertising.

In connection with Google Ads and the Google Tag, the following types of data may be processed: pages visited, ad clicks, technical information about the device and browser used, IP address, referrer URL, time of visit and information about completed conversion actions. The evaluation is generally carried out in aggregated form; Google does not provide us with information that enables us to directly identify individual users.

The processing takes place only on the basis of your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. You can withdraw or change your consent at any time via the cookie settings on our website.

Where technically implemented, we use Google Consent Mode. This enables the consent status to be transmitted to Google so that Google Tags can adjust their behaviour according to your choices. If consent is not given, no advertising cookies are set for tracking purposes; however, Google may process cookieless signals in aggregated or modelled form where legally permissible.

Please note that when using Google services, the transfer of personal data to Google companies or servers outside the European Union, in particular to the United States, cannot be excluded. According to Google, such data transfers are based on appropriate safeguards, in particular standard contractual clauses.

Further information on data processing by Google can be found in Google’s privacy policy and in Google’s information on advertising technologies.

10. Social media links (LinkedIn)

This website contains links to LinkedIn. If you click a LinkedIn link, you will be redirected to LinkedIn’s platform. LinkedIn processes personal data under its own privacy policy. I have no influence on LinkedIn’s data processing.

11. Your rights

You have the following rights under the GDPR, subject to the applicable legal requirements:

access (Art. 15 GDPR)
rectification (Art. 16 GDPR)
erasure (Art. 17 GDPR)
restriction of processing (Art. 18 GDPR)
data portability (Art. 20 GDPR)
objection (Art. 21 GDPR)
withdraw consent at any time (Art. 7(3) GDPR)
lodge a complaint with a supervisory authority (Art. 77 GDPR)

12. Changes to this Privacy Policy

I may update this Privacy Policy to reflect changes in legal requirements or the functionality of the website. The current version is always available on this website.